It (1927) on Netflix
Betty Lou Spence, a shopgirl, sets her sights on Cyrus Waltham Jr., the new manager and heir to the department store. She uses his friend Monty to get closer to him.
- Netflix4.0/5
- IMDb7.2/104,037 votes
- Rotten Tomatoes88%
Trailer
Plot summary
Betty Lou Spence works as a shopgirl in the department store known as the world's largest. She has a crush on Cyrus Waltham Jr., the young man who has just become its manager and heir. The two belong to different social classes, and Cyrus is already linked with Adela Van Norman, a socialite. Cyrus's friend Monty takes notice of Betty Lou, and she uses his interest to get near Cyrus. Once she has his attention, she persuades him to spend a day with her at Coney Island, where he rides the roller coasters, eats hot dogs and has a wonderful time.
Cast
- Cheryl Holtas Baby(uncredited)
Did you know?!Facts and trivia about It (1927)
Can contain spoilers, watch the movie first.
- The film turned Clara Bow into one of the most popular actresses of the era and popularized the "It girl". Its opening defines "It" as the quality that "draws all others with its magnetic force."
- It was considered lost for decades until a nitrate copy turned up in Prague in the 1960s, and in 2001 the Library of Congress chose it for the National Film Registry as culturally, historically or aesthetically significant.
- Paramount Pictures paid the author Elinor Glyn $50,000 for the concept of "It" and gave her a small part in the film as herself.
- In Elinor Glyn's original story the character with the magnetic personality was a man; Paramount's producers had the part made female, and the leading woman became working-class Betty Lou instead of upper-class Ava Cleveland.
- The film is one of the first examples of a "concept film" and one of the earliest instances of product placement.
