Dana White

Dana White is an American businessman who has run the Ultimate Fighting Championship, the mixed martial arts promotion, as its president and chief executive officer. Born in Manchester, Connecticut, he started out managing fighters Tito Ortiz and Chuck Liddell, then brought the chance to buy the UFC to Lorenzo Fertitta and his brother Frank, who purchased it in 2001 and made White president. He co-created the reality series The Ultimate Fighter in 2004 to draw interest to the sport, and the promotion grew into a successful business. He remained president after the UFC sold for $4 billion in 2016 and became chief executive in 2023, when the ownership was reorganized under TKO Group Holdings. He also founded Power Slap, co-founded Zuffa Boxing, and was elected to Meta Platforms' board in 2025.