James 'Poorman' Trenton

James Trenton, an American radio broadcaster known as the Poorman, was born in Sonoma and began at KROQ-FM in Los Angeles, where he broadcast reviews of inexpensive restaurants in 1981 and later worked as a surf reporter and co-hosted the morning show with Richard Blade. In 1983 he created Loveline as a Sunday night segment on KROQ and turned it into a blend of advice and comedy, adding a call-in slot with Drew Pinsky, then a medical student; the show became a hit. After leaving KROQ in 1993, he worked at several Los Angeles stations and spent 2001 to 2004 as Rick Dees's sidekick on KIIS-FM. He hosted the TV advice show The Love Channel and produced Poorman's Bikini Beach, and he appeared in the films North Shore (1987), Heathers (1988) and Men at Work (1990). In 2019 he began hosting the morning program Poorman's Morning Rush on KOCI-FM.